THE WCE MARKETING & PROMOTION
We believe that effective marketing is the key to a successful event. Our strength lies in our long-established publication, Curry Life, as well as our access to a vast network of media outlets in the UK. Our marketing plan is outlined below:
- Media briefings
- TV Talk shows and newspapers Interview opportunities
- Regular news releases promoting the World Curry Expo in media
- Month-long advertising campaign in Asian TV Channels covering UK & Europe.
- Month-long advertising campaign to promote the World Curry Expo in all the leading trade publications in London.
- Posters, leaflets, invitation cards will be produced, distributed and displayed.
- Online campaign to attract visitors
- Email campaign through our database
- Discounted-rate advertising opportunities for participants to publicise products and services in Curry Life Magazine.
- The Curry Life Magazine will produce a special World Curry Expo edition. This will be distributed free at the expo.
For overseas exhibitors Curry Life will also offer assistance with travel and accommodation arrangements, if required. However, an additional cost may incur for these services.